But this is the only way to make sure the contestant I like has a chance of getting noticed in an increasingly competitive industry. “As a fan I don’t want to get involved in boosting traffic data or milk-voting at all. “This design has made idol contests a money battle,” Su said. She said wasting milk was wrong, but she also understood the program needed sponsors to continue running. She sends money to a fan group and receives photos of the QR codes on milk packaging, but she is not aware where exactly the milk goes. Idol Producer brings together 100 trainees from 31 different entertainment companies and talent agencies, both within and beyond China, including individual trainees who arent associated with any agencies. Wiki Su, a 26-year-old viewer of Youth With You 3 in Hong Kong, said she had been casting votes for her favorite participant every day for the past month. Idol Producer () is a Chinese reality group survival show produced by iQiyi. Fans have questioned if all the efforts they spend on milk-voting will go to waste. It’s unclear when the finale will resume and whether or not the milk votes will still be counted. Youth With You 3 pledged to comply with government regulations on its official Weibo page. Producers have also resorted to blurring the brand labels or the faces of stars that are deemed problematic. Films and TV shows are sometimes pulled after people report celebrities’ misconduct to authorities. Fan clubs will typically raise money to bulk-buy milk, and distribute the QR codes printed on the packaging to fans to vote en masse, as each account is allowed limited numbers of votes every day.ĭuring last year’s Tencent idol show Chuang 2020, for example, the top contestants received votes that were worth at least 48 million yuan ($7.4 million) of yogurt, Chinese outlet Southern Weekly reported.Įntertainment stars in China are required to strictly toe the Communist Party’s ideology. The intense competition among participants and their fans has turned milk-voting into a million-dollar industry. Fans support their favorite contestants by scanning the QR codes that come with certain types of flavored milk or yogurt. While earlier idol competitions asked the audience to vote through text messages, several recent shows, sponsored by dairy brands, ask fans to vote by buying milk products. In these reality shows, contestants spend months living together and competing for spots in a boy or girl group that will debut under a major entertainment company. A slew of idol shows modeled after programs in South Korea have taken China by the storm.
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